NPD: Teens spending seven hours per week on mobile gaming


Fifty-three percent of U.S. children between the ages of 2 and 17 are spending more time gaming on mobile devices in 2013 than they did a year ago, according to a new survey conducted by NPD Group.

Teens ages 12 to 17 are driving the trend by dedicating an average of seven hours per week on mobile gaming activity, up from five hours a week in 2012, NPD said. In addition, children are now starting to play mobile games at an average age of 8, compared to age 9 in 2011.

"Kids embrace change, adopting new devices and technologies, for the experience of gaming and accessing other entertainment content and it is critical to understand the current mindset of the highly engaged 2 to 17 year old gamer," said NPD Group analyst Liam Callahan. "Kids are engaged with mobile devices as less expensive tablets and an increasing amount of hand-me-down phones create greater accessibility to these platforms than before."

While desktop computers, laptops and consoles remain the top device types used for gaming, almost as many kids are now gaming on mobile devices as on consoles and computers, NPD said. "The question becomes whether this mobile usage will continue to grow for 2 to 17 year olds, and if usage will become more prevalent than gaming on consoles and computers as time progresses," Callahan notes. "More importantly, we need to understand how these forms of gaming provide different types of experiences for young gamers."

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