Omnicom Group intros mobile ad consultancy
Advertising and marketing services group Omnicom announced the launch of Mobile Behavior, a global consultancy promising more than 5,000 clients in 100-plus countries insight into consumers' mobile activities as well as seamlessly incorporating mobile communications into their marketing and media efforts. Mobile Behavior will combine data and expertise from its Youth and Mobile Marketing practice with the worldwide breadth of various advertising and marketing services agencies under the Omnicom umbrella. New York City-based Mobile Behavior is led by Alan Rambam, who previously managed Omnicom's Youth and Mobile Marketing practice as well as its Next Great Thing research and insights arm.
For more on Mobile Behavior:
- read this release
Forecast: Mobile ad revenues to top $1.89B by 2012
Mobile advertising recall and response rising