Online use of iPad dropped 7 percent after Christmas


Online use of Apple's (NASDAQ: AAPL) iPad dropped 7.1 percent in the days after Christmas, as other tablet brands gained ground, according to the latest stats from Chitika Insights.

The iPad's market share dropped to 78.9 percent from 86 percent after Christmas.

Amazon's (NASDAQ: AMZN) Kindle Fire tablet posted a 3 percent gain in the days after Christmas; Samsung's Galaxy tablet posted a 1.4 percent gain; Google's (NASDAQ: GOOG) Nexus was up close to 1 percent; Microsoft's (NASDAQ: MSFT) Surface posted a meager 0.2 percent gain, while Research in Motion's (NASDAQ: RIMM) BlackBerry PlayBook remained about the same.

"Despite the gains by competitors, we expect that the iPad's share of tablet traffic will return to the 80 percent range, albeit lower than pre-holiday levels, as users return from vacation and browse with their new devices less frequently," observed Chitika.

The Kindle Fire HD tablet was the top selling product on on Black Friday, according to Amazon stats cited in a Wall Street Journal article. It's likely that a lot of those Kindles were lit up after Christmas when recipients opened their presents.

The holiday season was not all bad news for Apple. Its iPhone 5 posted the largest gain in smartphone online usage, up 1.11 percent after Christmas. Samsung's Galaxy S III was not far behind, with a 1.0 percent gain.

For more:
- check out Chitika's stats
- read the WSJ article

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