OpenTable gobbles up Foodspotting app for $10M
OpenTable is acquiring dining recommendations app Foodspotting for $10 million in cash and adding photo-sharing capabilities to its restaurant reservations platform.
Foodspotting lets users search for local restaurants by browsing photos of meals.
Launched in 2010 and available across Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android, Research In Motion's (NASDAQ:RIMM) BlackBerry and Microsoft's (NASDAQ:MSFT) Windows Phone, Foodspotting enables consumers to search for local restaurants or types of cuisine by browsing photos of meals snapped and shared by other users. The app now includes more than 3 million images. Foodies may also access interactive maps as well as information from consumer sites including Yelp and GrubHub.
OpenTable seats roughly 10 million diners per month at more than 26,000 partner restaurants, and its reservation tools are already integrated into the Foodspotting app. OpenTable CEO Matt Roberts told The New York Times the Foodspotting deal signals the firm's move to offer a more personalized user experience--for example, a waiter could carry a tablet armed with OpenTable's app, making recommendations based on foods and drinks included in the patron's Foodspotting history. Roberts also envisions reservation confirmation messages that integrate Foodspotting photos of suggested dishes.
"If you can have a rich menu with images instead of just words and recommendations of dishes you may like, it really just broadens the experience and helps diners get the most of their evening out," Roberts said.
In a separate interview with All Things D, Roberts said OpenTable will continue operating Foodspotting as a standalone app. Ten Foodspotting employees will join OpenTable, with CEO and co-founder Alexa Andrzejewski named OpenTable's lead user interface designer.
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