Ovum: Mobile business intelligence will enable timely business decisions


Mobile business intelligence will enable enterprises to adapt to the new mobile business reality that requires them to have access to mobile BI in order to make timely business decisions, according to research firm Ovum.

High-performance mobile devices and mobile broadband infrastructure have made advanced mobile BI capabilities possible, Ovum analyst Fredrik Tunvall observed.

A recent Ovum report found that mid-sized vendors, such as MicroStrategy, Information builders and Yellowfin, are leading the market with feature-rich BI products for a variety of mobile platforms. At the same time, SAP is leading the way with products for IOS devices.

All BI vendors fully support Apple's (NASDAQ: AAPL) iOS platform, while 90 percent support Google's (NASDAQ: GOOG) Android. 50 percent support Research in Motion (NASDAQ: RIMM) BlackBerry and one-third support Microsoft's (NASDAQ: MSFT) Windows devices, according to Ovum's research.

"There is no question that the iPad's success in the consumer market has affected vendors' go-to-market strategies. However, to reach a larger audience, they should consider supporting native/hybrid applications for Android and Windows devices, as both are expected to become increasingly prevalent in the enterprise, especially in emerging markets," Tunvall commented.

Ovum also uncovered a trend towards packaged and purpose-built enterprise mobile apps for verticals and line of business managers. Vendors are using this model to provide a collection of pre-built applications or a mobile development platform where users can develop and deploy mobile applications for specific needs or roles.

"We expect BI vendors to enhance their mobile capabilities through in-house development and a continued wave of M&A activity. This will also be where we will see some of the most interesting and innovative developments in BI and analytics over the next few years," Tunvall said.

Forrester Research analyst Boris Evelson agrees with Tunvall's assessment. In a Jan. 15 blog post, Evelson predicted that mobility would become the new BI "mantra." While mobile BI has lagged behind other enterprise mobile applications, it "caught" up last year and will continue to make progress this year.

According to a Forrester survey, 24 percent of enterprises are using or piloting mobile BI applications, and another 37 percent are considering mobile BI implementation in the near term.

For more:
- check out Ovum's release
- read Evelson's blog

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