Pandora, Facebook team for music sharing, discovery app
Pandora is extending its partnership with Facebook (NASDAQ:FB) with the launch of its new Timeline App, which allows registered users to publish their music listening activity to their Facebook Timeline.
Users can now add listening activity to Facebook.
Pandora's Web-based streaming service allows users to create personalized "stations" programmed according to their favorite performers and genres. Available on the Pandora.com site as well as the firm's native mobile applications for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, the new Timeline App enables users to share which stations they're listening to, as well as specific tracks and artists. All activity will appear in their Facebook News Feed, Activity Log and Music section for timeline, as determined by the social network's ranking algorithms. Listeners who opt to add Pandora to their Facebook Timeline will have full control over what information they share with their friends, and all settings may be edited at any time.
"While we've offered social features that allow you to explicitly share your Pandora stations and music discoveries to Facebook for some time, today's update makes sharing effortless," said Pandora CTO and Executive Vice President of Product Tom Conrad. "This means it's easier than ever to discover new music from friends' listening activity in your Facebook News Feed or by checking out the music section on their profile. The new music section on your Facebook profile includes a dedicated radio collection, which offers a great place to find inspiration for new stations to listen to. We've made the feature incredibly easy to use--a quick toggle on your phone or press of a button on the Web and you're ready to go."
Pandora now boasts more than 200 million registered users worldwide, including 140 million mobile users. More than 75 percent of total listening hours come from mobile or other connected devices, the company said last month.
Subscription-based and free Internet radio services accounted for 23 percent of average weekly music listening time among U.S. consumers between the ages of 13 and 35 during the fourth quarter of 2012, up from 17 percent in the year-ago period, according to a recent NPD Group report. The free version of Pandora led all streaming music services during the quarter, representing 39 percent of total usage.
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