Pandora redesign brings uniform UI across both iOS and Android
Pandora is rolling out version 4.0 of its Internet radio application for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, establishing a uniform interface across the two mobile platforms.
Pandora 4.0 touts expanded listening functionality highlighted by more prominent placement of user controls, making it easier to access and browse more than 400 genre-based stations and explore artist biographies, discographies, genome traits of the current track and lyrics. New music profiles present detailed timelines of each user's Pandora listening timeline, documenting personal preferences like stations created, bookmarked tracks and thumb history. Listeners can share their profile or keep it private.
The Pandora revamp also brings a new music activity feed enabling users to find and follow friends as well as identify listeners with similar listening tastes. In addition, users can share links to favorite stations and tracks via Facebook (NASDAQ:FB) and Twitter.
In conjunction with the redesign, Pandora is partnering with advertisers like McDonald's, Nike, Sony Pictures and State Farm to offer sponsored music discovery tips and information inside the app. Each advertiser will also launch mobile campaigns designed to run across the app's new social features.
Pandora 4.0 for iOS is now available for download from Apple's App Store. Pandora 4.0 for Android will arrive on the Google Play storefront in the weeks ahead.
Pandora now serves 58.3 million listeners, up 49 percent from 39 million a year ago--during the same period, listening hours increased from 687 million to 1.15 billion. Pandora notes that mobile services generate more than 75 percent of total listening time; in late August, the firm reported second quarter mobile ad sales of mobile ad sales of $59.2 million, an 86 percent year-over-year increase.
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