PayPal streamlines mobile shopping with simplified sign-in


PayPal unveiled a revamped version of its Log In commerce identity system optimized for mobile devices.

Log In with PayPal--formerly known as PayPal Access--encompasses consumer and merchant features including account creation tools, user identification, shipping information, payment details and checkout functionality. "We've tailored the latest version of Log In with PayPal for mobile devices and fully integrated PayPal's checkout experience for the first time," notes PayPal Senior Director of Identity Damon Hougland, explaining that shoppers must now remember only one username and password--or mobile number and pin--to complete a digital purchase, without entering their credit card number or shipping address.

In addition to improving the customer experience, Log In with PayPal promises to increase conversion, reduce checkout abandonment and deliver more personalized shopping options. "Studies show that nearly one out of four consumers abandoned their shopping carts when asked to create an account and nearly half left a site when they couldn't remember their password," Hougland said, adding that Log In with PayPal leverages open technologies like Oauth and JSON and is built on the same RESTful technology as new PayPal APIs introduced in March, simplifying integration for merchants and developers alike.

eBay-owned PayPal is trialing mobile wallet services across close to 20,000 physical U.S. stores in partnership with retail chains including Home Depot, Abercrombie & Fitch, American Eagle Outfitters, JCPenney, Foot Locker, Office Depot and Toys "R" Us. Its mobile commerce efforts also include PayPal Here, which enables small businesses and other users to process credit and debit transactions by swiping cards through a dongle that attaches to their smartphone or tablet. PayPal is expected to handle $20 billion in mobile transactions during 2013, up from $14 billion a year ago.

For more:
- read this PayPal: Forward blog post

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