PopCap: No plans to offer 'Plants vs. Zombies 2' without in-app purchases


Electronic Arts-owned PopCap Games said it has no plans to release a retooled version of its hit mobile tower-defense title Plants vs. Zombies 2 without in-app purchase integration despite some consumer please for an IAP-free edition.

"It's hard for us, because the Plants vs. Zombies 2 experience is one that we're going to be expanding and adding content to all the time," Tony Leamer, PopCap's franchise business director for Plants vs. Zombies, told AllThingsD. "It would be hard to charge you for something that we haven't even thought of yet… We're not selling content."

Plants vs. Zombies 2 is available as a free download, and while it is not necessary for players to purchase in-app goods like virtual coins to play or even win the game, the IAP options do accelerate and enhance the gaming experience. "When people hear things like 'free-to-play' or 'freemium,' in their heads they think they know what that is," Leamer said. "What we've seen with Plants vs. Zombies is, in the vast majority, once you play the game, you understand that this is a very different approach to offering a free experience with optional payments inside."

Plants vs. Zombies 2 generated more than 25 million downloads in its first two weeks of availability. Leamer declined to share any IAP-related metrics, but said they've met PopCap's expectations. Article