'Puzzle & Dragons,' 'Clash of Clans' team for mobile gaming crossover
Publishers GungHo Online Entertainment and Supercell are teaming to create a series of exclusive in-game features that will appear in the companies' respective flagship mobile games Puzzle & Dragons and Clash of Clans.
Puzzle & Dragons, a monster-themed puzzle role-playing game optimized for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, will integrate exclusive Clash of Clans content including a themed dungeon where players can fight and exclusive monsters they can collect. In turn, Clash of Clans--a combat strategy title where iOS gamers grow and defend villages by building and training armies, gathering resources and allying with other players--will feature Puzzle & Dragons in its Inbox and Battle Log sections. Supercell's farming simulator Hay Day also will promote Puzzle & Dragons in its in-game newspaper and will feature a game trailer in its multimedia theater section.
GungHo Online and Supercell will kick off the cross-promotion effort on June 24. The campaign will run for two weeks.
Puzzle & Dragons currently reigns as the top revenue-generating application worldwide across both iOS and Android, app analytics firm Distimo reported earlier this week. The title outgrossed all other applications in Apple's App Store in May 2013, leapfrogging past King.com's Candy Crush Saga (which held steady in second place) and Clash of Clans, which dropped from first in April to third last month. Hay Day is next, with Kabam's The Hobbit: Kingdoms of Middle-earth rounding out the top five.
On Google Play, Puzzle & Dragons remained in the top spot for the third consecutive month. Supercell has not yet ported Clash of Clans to the Android platform.
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