Qualcomm acquires URL-linking startup Tapioca Mobile

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Qualcomm (NASDAQ:QCOM) has acquired URL-linking solutions provider Tapioca Mobile. Financial details of the deal (informally announced during Qualcomm's recent Uplinq developer conference) were not disclosed. Tapioca Mobile's Magic Link solution converts existing content to mobile-ready video formats, distributed to consumers via links transmitted using SMS and MMS. Tapioca co-founder and CEO Sachin Deshpande previously headed up Brew Developer Relations at Qualcomm.

Speaking at the Uplinq 2010 event, Qualcomm chairman and CEO Paul Jacobs called on developers to create applications that are sensitive to the increasing bandwidth crunch facing operator networks. "Total bits consumed by data traffic now exceeds voice traffic worldwide, but there's only so much spectrum," Jacobs said. "You guys have an obligation to build applications that are as network efficient as possible. We all have a responsibility to be as efficient as we can."

For more on the Qualcomm/Tapioca Moble deal:
- read this Yahoo Finance article

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