Qualcomm leads $10M investment in app marketing platform Fiksu
Fiksu has closed a Series B financing round totaling $10 billion. New investor Qualcomm (NASDAQ:QCOM) Ventures led the round, with existing investor Charles River Ventures also contributing. Fiksu has now raised $17.8 million in total funding.
The Fiksu platform is designed to help brands more cost-effectively market their iOS and Android applications, leveraging predictive algorithms to optimize advertising campaigns in real time. Fiksu evaluates more than 225 billion potential impressions per month across 40 mobile ad networks and real-time bidding exchanges, also factoring into the equation more than 30 billion post-download in-app activities, (i.e., launches, purchases, registrations and upgrades) as well as campaign variables like traffic source, device and creative. Fiksu then recommends campaign decisions based on historical performance, the client's budget and volume goals and their monetization strategy.
Each month, Fiksu releases its App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps. The firm also issues a corresponding Cost per Loyal User Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps. Last month, Fiksu issued version 2.0 of its Mobile Apps SDK, designed to help developers incorporate a range of marketing attribution technologies.
Fiksu said the new financing will support its growth in the European and Asia Pacific markets. The startup also plans to continue developing its platform and will seek new strategic partnerships with agencies and brands.
- read this release
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