Qualcomm partners with Burger King on payments pilot for iOS, Android
Qualcomm (NASDAQ:QCOM) is teaming with fast food chain Burger King for BK Mobile Crown Card, a pilot program enabling consumers to pay for their meal by scanning a QR code with their Apple (NASDAQ:AAPL) iPhone or Google (NASDAQ:GOOG) Android smartphone.
Qualcomm's wholly owned Firethorn Mobile m-commerce subsidiary is rolling out the Mobile Crown Card pilot across roughly 50 Burger King locations in and around Salt Lake City, Utah. Participating restaurants will place QR tags on their counters and drive-up windows; consumers who download the free BK Mobile Crown Card application from Apple's App Store or Google Play scan the code to bill their purchases to the credit or debit card account linked to the app, which leverages payment processor First Data Universal Commerce's prepaid technology.
"This unique solution works on any Android or iOS phone and does not require new hardware investments in order to deliver this experience to restaurant guests," said Firethorn Mobile President Rocco Fabiano.
Burger King operates in more than 12,500 locations across in 82 countries and territories, serving 11 million guests each day. Approximately 90 percent of Burger King restaurants are owned and operated by independent franchisees.
Experts believe that mobile payment offerings like BK Mobile Crown Card could eliminate the need for consumers to carry cash and credit cards by the year 2020, according to a recent survey conducted by the Pew Research Center's Internet & American Life Project. Sixty-five percent of technology experts surveyed agree that within the next eight years, most consumers will fully trust and embrace smart devices and mobile wallet services to fund digital and in-store purchases, with cash and credit cards essentially disappearing in advanced nations.
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