Report: Android surges to record 80% smartphone shipment share in Q2


Google's (NASDAQ:GOOG) Android mobile operating system powered a record 79.5 percent of all smartphones shipped worldwide during the second quarter of 2013, up from 69.5 percent in the year-ago quarter, research firm Strategy Analytics reports.

Global smartphone shipments grew 46.7 percent annually from 156.5 million units in the second quarter of 2012 to 229.6 million in the most recent quarter. Strategy Analytics credited growth to strong demand for Android models across all price points in both developed and emerging markets, led by the U.S., China and Brazil. "Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android's success," said Strategy Analytics Executive Director Neil Mawston.

Apple (NASDAQ:AAPL) shipped 31.2 million iPhones between April 1 and June 30, increasing from 26 million in the year-earlier period. The iOS platform nevertheless slipped to 13.6 percent global market share, its lowest level since the second quarter of 2010. Microsoft's (NASDAQ:MSFT) Windows Phone follows at 3.9 percent, increasing from 3.6 percent in the year-ago quarter as shipments grew from 5.6 million to 8.9 million.

"Microsoft is making steady progress in the smartphone market due to strong support from Nokia (NYSE:NOK). However, we believe Microsoft's [Windows Phone 8] platform still needs to improve in at least two areas before it truly takes off," said Strategy Analytics Analyst Linda Sui. "First, the license fee charged to smartphone makers for WP8 must be more competitive to compete with Android in lower price bands. And second, Microsoft must dramatically accelerate its support for advanced technologies, such as octo-core chipsets, because WP8 continues to lag behind Android in the premium smartphone category."

Strategy Analytics did not even break out metrics on struggling BlackBerry (NASDAQ:BBRY), instead lumping the OS into an "Others" category. Those less popular platforms represented only 3 percent of smartphones shipped in the second quarter, plummeting from 10.4 percent a year ago as shipments declined from 16.2 million to 6.9 million. 

For more:
- read this Strategy Analytics blog post

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