Report: Apple's iOS maintains lead in mobile enterprise market
Apple's iOS (NASDAQ:AAPL) maintained its lead in the mobile enterprise market, with Google's (NASDAQ:GOOG) Android gaining marketshare, according to a new report from enterprise mobility company Good Technology.
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In the company's data report for the third quarter, Good looked at device activations from June through September, focusing on those running Android or iOS.
"This quarter, we saw Android smartphones gain in percentage of total activations," said John Herrema, senior vice president of corporate strategy at Good Technology. "This is likely due to consumers holding back purchases of new iPhones in anticipation of Apple's latest release (the iPhone 4S)--as our reports indicate, consumers are setting the agenda for enterprise mobility."
Apple dominates the tablet market, with Good finding the iPad and iPad 2 represent over 96 percent of all tablet activations. Overall, iOS-enabled devices made up over 70 percent of the device activations in the third quarter. iPhone activations decreased month-over-month, in part due to the anticipation of the release of the iPhone 4S and with the release of several new 4G Android-enabled smartphones.
In addition, Good measured the number of activations for the opening weekend of the iPhone 4S and saw a 25 percent increase in device activations compared with the daily average for the iPhone 4.
"Looking forward to Q4, 2011, we expect to see the iPhone 4S to be the catalyst for an Apple rally," added Herrema.
While Android continues to gain market share, Android tablets activations increased to only 4 percent of the market for the quarter. Android smartphone activations increased to 39 percent.
The financial services sector saw the largest number of mobile activations, dominating with an average of 34.5 percent of all mobile activations for the quarter.
Good's report does not include data for Research in Motion's (NASDAQ:RIMM) BlackBerry devices, as these only use the BlackBerry Enterprise Server. Good is working to add support for devices running Microsoft's (NASDAQ:MSFT) Windows Phone platform.
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