Report: Apple's Siri doubles iPhone data usage


With the introduction of Apple's (NASDAQ:AAPL) new Siri voice recognition software, iPhone 4S owners are consuming more than twice as much data as subscribers using previous editions of the smartphone, according to a new report published by network management solutions provider Arieso.


Apple's Siri software led to users doubling their data consumption.

iPhone 4S users download 2.76 times as much data as iPhone 3G users, Arieso reports. "Voice is the ultimate human interface," Arieso chief technology officer Michael Flanagan tells Bloomberg, adding that "as you lower the barriers," consumers will access smartphones' features like Siri on a more regular basis. Flanagan states that iPhone 4S synchronization with Apple servers may also contribute to accelerating data consumption patterns.

Siri, introduced late last year in tandem with the iPhone 4S, enables users to employ natural spoken language to access and perform device tasks like mobile search, messaging and contacts. The technology (acquired by Apple in April 2010) essentially applies search algorithms to translate users' verbal search queries and commands into web searches. Apple senior vice president of worldwide product marketing Phil Schiller has described Siri as an "intelligent assistant that helps you get things done just by asking."

One percent of wireless subscribers now consume half of all downloaded data, Arieso states. The report adds that extreme data usage is not limited to iPhone users: Consumers who own Samsung's Android-powered Galaxy S download 1.99 as much data as iPhone 3G owners.

For more:
- read this release
- read this Bloomberg article

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