Report: Facebook launching social music service this month
Facebook is reportedly poised to unveil a new social-themed music service during its f8 developer conference, kicking off in San Francisco on Sept. 22.
Citing sources familiar with Facebook's plans, Reuters reports the social networking giant will team with digital music services including Spotify, Rdio, Rhapsody, MOG and Slacker to launch the streaming media initiative, codenamed "Vibes" and said to eventually expand to other content providers including movie studios. Although all of the above-named music services are already available across the Facebook platform, Facebook will introduce deeper integration enabling users to seamlessly share songs and playlists, see what music their friends are listening to, and more.
"They are working on a platform for music where the goal is to create a connective tissue for fans," a source familiar with Facebook's plans told Reuters. Insiders say the music services hope Facebook users will sign up for their premium services once they see their friends sharing subscription-exclusive content--prospective partners also believe social sharing will boost music discovery as users introduce their friends to new artists.
Facebook now boasts more than 700 million users worldwide, with more than 250 million consumers actively using its mobile products across all platforms. Earlier this summer, TechCrunch reported Facebook is developing an HTML5-based mobile platform optimized for Apple's (NASDAQ:AAPL) iPhone and iPad but designed to circumvent the App Store distribution channel, giving Facebook far greater control over the user experience.
- read this Reuters article
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