Report highlights cyclical nature of enterprise phone activations
A report released this week by Good Technology revealed a number of things about enterprise mobile tech usage during Q2 of this year, including what apps were the most active, what type of app took home the top title and which device manufacturers saw surprising growth.
The Good Mobility Index Report tracks the mobile device and application usage data of around 5,000 of its customers around the world. Some highlights:
Android device activations jumped to 32 percent of total activations while iOS activations dropped 5 percentage points for a total of 67 percent of total activations. Windows phones made up one percent of total activations.
Secure instant messaging saw growth again this quarter, keeping its lead as the top app for smartphones
Total iPad activations jumped five points in the government and public sector
Business intelligence continued to see a 200 percent growth in total activations again this quarter
Reflecting the way the devices are used in enterprise, document editing, document access, and custom apps took honors as the top three app categories activated across tablets. Conversely, the top three app activations for smartphones were instant messaging and document access, followed by custom apps.
It would be all too easy to assume the device activation results show that Apple may be losing traction in the enterprise market, but the slip in numbers could be attributed to any number of things. Businesses may be holding off on a major purchase pending Apple's expected release of new devices this fall, or they may be waiting to see what the Apple-HP partnership has in store for enterprise customers.
On the other hand, the increase in Android activations could be due to the fact that companies are putting more money into mobile and Android devices simply have a lower price point than Apple products.
In the end, mobile device activation is cyclical. Until Apple or Android brings some groundbreaking new technology to the industry or comes up with a completely bulletproof level of security, it's likely to be more of an apps race than a hardware race for the foreseeable future so expect to see the tug of war for the top spot to go back and forth for a while.
- read Good's Q2 report
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