Report: Instagram adding video to combat growth of Twitter's Vine
Facebook (NASDAQ:FB) will add video capture capabilities to Instagram, bringing the photo sharing application in line with rival Twitter's popular Vine, TechCrunch reports.
A source said Facebook will unveil the expanded Instagram at a media event scheduled for June 20. The report corroborates previous rumors indicating Instagram engineers are testing video services internally, enabling users to film clips spanning from five to 10 seconds in length. Facebook declined to comment.
Facebook purchased Instagram for $715 million last year. First introduced for Apple's (NASDAQ:AAPL) iOS in October 2010, Instagram enables users to snap, filter and manipulate photos, and then upload their work to social media sites. The app expanded to Google's (NASDAQ:GOOG) Android operating system in April 2012. Last month, Facebook CEO Mark Zuckerberg said Instagram's userbase has eclipsed 100 million users, up from 22 million at the time of the acquisition: "Instagram is growing even faster than Facebook was when it was this size," Zuckerberg added.
But Instagram faces mounting competition from video sharing apps including Vine, introduced for iOS in January and ported to Android earlier this month. The free app enables mobile device owners to film and share videos running no longer than six seconds: Users can shoot clips in a single take or pause the recording to string together montages of brief shots. Topsy Analytics recently reported that users are now sharing more Vine videos on Twitter than Instagram photos, although it must be noted that Instagram terminated Twitter support late last year, meaning users can no longer view Instagram photos via the microblogging platform.
Facebook blocked Vine from accessing its network soon after the app launched. Facebook has vowed to smack down any and all apps that run afoul of its Platform Policies, which state "You may not use Facebook Platform to export user data into a competing social network without our permission. Apps on Facebook may not integrate, link to, promote, distribute or redirect to any app on any other competing social network."
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