Report: Mobile ad spending doubled in first half of 2012
Internet advertising revenues climbed to an all-time high during the first six months of 2012, galvanized by dramatic growth in mobile ad spending, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Internet ad revenues reached $17 billion during the first half of 2012, compared to $14.9 billion in the year-ago period. Mobile ad spending almost doubled year-over-year, increasing 95 percent to $1.2 billion during the first six months of 2012 compared to $636 million in the first half of 2011. The IAB and PricewaterhouseCoopers add that mobile advertising contributed 7 percent of total Internet ad revenues during the first half of this year, up from 4 percent in the year-ago period.
"The tremendous growth of mobile advertising revenue over the past year is an indication of the importance of location to advertisers and mobility to consumers," said PricewaterhouseCoopers Partner David Silverman. "Bringing the power of the Internet to mobile devices has opened up a world of possibilities to both consumers and marketers."
Retail advertisers represented the largest category of Internet ad spending during the first six months of this year, generating 20 percent of total revenues at $3.4 billion. The automotive sector followed at $2.2 billion.
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