Report: Netflix has no plans for a BlackBerry 10 video app


Netflix has decided against expanding its popular video streaming service to devices running the new BlackBerry (NASDAQ:BBRY) 10 mobile operating system, All Things D reports.

After sources originally indicated Netflix is neither developing a native BlackBerry 10 app nor porting its Android app, a Netflix spokesperson confirmed the company has decided to forgo BlackBerry 10 entirely for the foreseeable future, stating "We have no current plans for a BlackBerry app."

Netflix declined to outline the thinking behind its decision, but sources said the company believes its addressable market would not significantly increase if it expanded to BlackBerry, citing the relatively small size of the BlackBerry device userbase in comparison to the Google (NASDAQ:GOOG) Android and Apple (NASDAQ:AAPL) iOS audience segments.

"We're committed to bringing top titles from around the globe to BlackBerry 10 customers," BlackBerry senior public relations and social media manager Alex Kinsella told AllThingsD. "At this time, it's in Netflix's court to join the excitement around BlackBerry 10--we hope they choose to bring a BlackBerry 10 experience to their customers. We'd love to have them."

BlackBerry (formerly Research In Motion) unveiled BlackBerry 10 in late January. While high-profile partners including Facebook (NASDAQ:FB), LinkedIn, Skype, Twitter, foursquare, WhatsApp, Evernote, The Weather Channel, DropBox and Electronic Arts have officially pledged to support the new platform, photo-sharing app Instagram reportedly has opted against building a native BB10 app but may port its Android app. The BlackBerry 10 SDK includes the BlackBerry Runtime for Android, enabling developers to repackage applications originally written the Google OS; insiders indicate that roughly 40 percent of all 70,000 third-party BB10 apps are adapted from Android releases.

The absence of popular services like Netflix and Instagram could dramatically impact BlackBerry 10's consumer appeal: As of the fourth quarter of 2012, Netflix boasts more than 27.15 million streaming subscribers in the U.S. and another 6.1 million internationally. Netflix service is priced at $7.99 per month; paid subscribers can stream thousands of movies and television programs for free on their iOS, Android and Windows Phone devices.

The BlackBerry World storefront offers premium video downloads and rentals from Hollywood studios and independents including 20th Century Fox, Lionsgate, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Walt Disney Studios and Warner Bros. BlackBerry users also enjoy access to television programming from the likes of ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, NBCUniversal and Univision Communications. Last week, BlackBerry issued an over-the-air BB10 software update including browser improvements designed to improve video playback.

For more:
- read this All Things D article

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