Report: Tablet owners spend 3x more on in-game purchases than smartphone users


Tablet owners spend about $914 million a year on in-game virtual goods, roughly three times the amount spent by gamers who play mobile titles on smartphones, according to a new study conducted by research firm Frank N. Magid Associates in partnership with gaming developer PlayFirst.

Based on a nationally representative sample of 2,400 people ages 8 to 64 conducted between April 24 and May 8, 61 million mobile gamers say tablets are now their platform of choice, a 70 percent year-over-year increase, the report states. Sixty-nine percent of all tablet owners regularly play games, and 31 percent of them make in-game virtual goods purchases, spending an average of $48 each in the last 12 months. The average tablet gamer downloads nearly 25 games per year, with premium titles accounting for one out of five downloads.

At the same time, 54 million smartphone owners regularly play games, with 19 percent making in-game purchases and spending $32 each per year on average. The average smartphone gamer downloaded nearly 20 games during the last 12 months.

Apple (NASDAQ:AAPL) iOS device owners are slightly more likely to play games, purchase games and buy in-game virtual goods compared to Google (NASDAQ:GOOG) Android users, PlayFirst and Magid note.

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