Report: Vine shares on Twitter plummet after Instagram adds video

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A week after Facebook (NASDAQ:FB) added video capture features to its Instagram photo sharing application to combat Twitter's fast-growing Vine app, Vine shares have fallen off precipitously, according to data from social analytics firm Topsy obtained by MarketingLand.

Users shared close to 2.5 million Vine links to Twitter on June 19, the day prior to Instagram's video announcement, Topsy reports. Vine shares plunged to a little more than 1.5 million on June 20--a one-day drop of almost 40 percent--and continued declining in the days to follow, plummeting to just 900,000 on June 26, down almost 70 percent compared to Vine's June 15 peak of 3 million link shares.

Topsy indicates that Instagram has not seen a significant increase in Twitter shares since its video launch. It should be noted that Instagram terminated Twitter support late last year, meaning users can no longer view Instagram content via the microblogging platform.

Twitter declined to comment.

Instagram boasts 130 million monthly users. The app sees 16 billion photos and 1 billion likes each day. Video on Instagram, available for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, lets users shoot video clips up to 15 seconds long. The app also touts 13 unique filters designed for video only, a custom cover frame to represent the video in a user's Instagram feed and a video stabilization feature called Cinema.

Vine, introduced for iOS in January and ported to Android earlier this month, enables mobile device owners to film and share videos running no longer than six seconds. Consumers can shoot clips in a single take or pause the recording to string together montages of brief shots. Its 13 million users are now sharing more than 1 million videos each day.

On Thursday, Vine for Android added support for the front-facing camera, making it easier for users to film clips of themselves. Vine has said it is also currently working on new features, hinting at larger, full-screen video capabilities as well as private messaging options and curated video categories.

For more:
- read this MarketingLand article

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