Research firm predicts 2013 will be the 'year of Microsoft' in the mobile space


In 2013, mobile device management will be the enterprise BYOD "umbrella" under which mobile device security and management functions will fall, according to Juniper Research.

These functions include policy management, secure access based on strong authentication, data protection and device protection, according to Juniper's "Top 10 Mobile Trends for 2013" white paper.

"The transition to a BYOD-centric environment has implications for corporate strategy that need to be addressed and remedial measures have to be implemented via new device management policies and the introduction of new security procedures," the white paper explained.

In addition, Juniper predicts that Microsoft's (NASDAQ: MSFT) Windows Phone 8 will gain traction, particularly in the enterprise market, because users who are familiar with Microsoft's PC products and services will gravitate toward Windows Phones.

"Juniper Research believes that 2013 will be the year Microsoft exploits their full potential, as traditional computing becomes increasingly mobile. The Surface Tablet and Windows 8 were released at the end of 2012 and Windows Phone sales were four times greater in November 2012 than in the same month the previous year. This is also great news for Nokia (NYSE: NOK) and HTC, whose devices use the Windows Phone operating system," the white paper observed.

A growing threat to the enterprise is the downloading of apps to personal devices. Because IT departments are not able to control which apps employees are able to download on personal devices, these apps could pose risks to the corporate network when the devices access that network.

"We would anticipate that 2013 will see the risk of crimes such as identity theft, apart from headline grabbing malwares, which will serve as a strong motivator for users to adopt mobile security software," the paper predicted.

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