Retailers report surging mobile commerce sales

Pegasus Lighting expects mobile commerce sales to double this year

Mobile commerce is front and center on the radar of most retailers today and they are focusing on making the experience as easy as possible for whatever device a consumer uses.

Those are among the findings of a recent survey by Internet Retailer, which revealed that 79 percent of responding retailers find mobile commerce to be very important to their sales now, a marked jump from 59 percent a year ago.

Internet Retailer surveyed 38 online retailers, 17 retail chains, seven consumer brand manufacturers and four catalog/call centers during the months of July and August. Survey results showed that mobile commerce is becoming a larger percent of total sales for many retailers, as they become more adept and experienced at selling to consumers with mobile devices.

According to Internet Retailer, one survey participant--retailer Pegasus Lighting--says its mobile sales soared by 140 percent this past year and now account for 10 percent of its total sales. The company reported $125,000 in mobile commerce sales in 2012, but expects that number to hit $300,000 by the end of 2013.

The survey also found that a growing number of retailers are interested in designing mobile sites using responsive design technology. That technology automatically compensates for any type of mobile device accessing it and delivers a page designed to fit the device screen image. Currently, 28 percent of responding retailers are using the technology and another 21 percent said they intend to adopt it within the year.

For more:
- read the Internet Retailer survey highlights

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