Rhapsody inks joint billing deal with AT&T, launches iPad app
Rhapsody announced a joint billing agreement with AT&T Mobility (NYSE:T), enabling subscribers to add its on-demand digital music services to their monthly wireless bill. Rhapsody previously signed a similar deal with Verizon Wireless (NYSE:VZ).
Rhapsody offers unlimited, ad-free streaming access to more than 16 million tracks alongside artist interviews, editorial reviews and playlist tools. Subscribers can choose between two premium options: Rhapsody Premier, priced at $9.99 per month, supports listening on one device, while Premier Plus, priced at $14.99 per month, allows access on three different devices. Rhapsody supports iOS, Android and BlackBerry platforms, as well as most MP3 players, PC, Mac, home audio systems, TiVo set-top boxes and Vizio TVs.
The AT&T billing agreement follows days after Rhapsody rolled out a new application optimized for Apple's (NASDAQ:AAPL) iPad and new iPad mini. The free app offers tablet owners access to the complete Rhapsody library, spotlighting new releases as well as the most popular songs and performers across more than 600 genres. Subscribers can also access their playlists and libraries, build new playlists and download favorite tracks for offline listening.
Rhapsody reports that mobile devices accounted for 51 percent of all tracks played in 2012, up from 27 percent a year ago. Fifty-six percent of all Rhapsody subscribers now access the service via mobile, compared to 38 percent in 2011; in addition, 42 percent of customers listen exclusively on mobile devices.
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