RIM launches BlackBerry Enterprise Service 10 today

BES 10 launch paves way for BlackBerry 10 introduction next week

Enterprises still have until the end of February to get a free BlackBerry 10 smartphone and license as part of downloading and installing BlackBerry Enterprise Service 10, which became available today--a week ahead of the launch of BlackBerry 10 operating system and handsets.

BES 10, which is the server portion of Research in Motion's (NASDAQ: RIMM) BlackBerry 10 initiative, provides device, security and application management for BlackBerry smartphones and tablets.

Enterprises that are currently BES customers can get free license trade-ups to BES 10. For new customers, RIM has eliminated the server license fee and will only require enterprises to pay device licensing fees for individual devices--a one time payment of $99 per user, explained Jeff Holleran, RIM's senior director of enterprise product management.

BlackBerry Mobile Fusion, which enables enterprises to manage Android and iOS devices, has been incorporated into the BES 10 console.

"BES 10 is the evolution of our existing enterprise mobility management products as we've gone to BES and Mobile Fusion. We have moved back to the BES name because of the brand recognition on a global level," Holleran told FierceMobileIT.

"We are able to manage the full spectrum of wireless devices that exist inside the enterprise. The platform is going to manage BlackBerry 10 devices, PlayBook tablets, as well as iOS and Android smartphones and tablets," Holleran explained. "With BlackBerry Management Studio, enterprises will be able to see all of the mobile devices and manage them all from that single platform."

In order to benefit from BlackBerry Balance, which enables the separation of corporate and personal workspaces on a BlackBerry 10 device, enterprises will need to be running BES 10.

"We built the BlackBerry Balance functionality from the root of the device so we could separate out the personal side of the device from the work side of the device. Those things that the end user does with their applications are completely separate from the work application, and the data is separate," Holleran told FierceMobileIT in a previous interview.

In addition, RIM has launched an app store for business apps called BlackBerry World for Work to enable enterprises to manage apps for employees. Administrators can push and install the enterprise apps on both corporate and personal-owned devices, and publish recommended apps to employees.

Holleran did say that enterprises will need to continue running BES 5 to support BlackBerry 7 devices and early versions.

RIM is preparing to launch BlackBerry 10 OS and handsets next week. Stay tuned.

For more:
- see RIM's BES 10 announcement
- check out RIM's free BlackBerry 10 offer

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