RIM updates Facebook for BlackBerry with new alerts, icons


Research In Motion (NASDAQ:RIMM) is rolling out an overhauled version of its Facebook (NASDAQ:FB) for BlackBerry social networking application with new customization features.

BlackBerry for Facebook

Facebook for BlackBerry v3.2 reminds users of their Facebook friends' birthdays by issuing a reminder to the homescreen.

The new Facebook for BlackBerry v3.2 enables users to integrate the birthdays of their Facebook friends into the BlackBerry device calendar, complete with birthday reminder alerts delivered to the homescreen. Users may customize the feature to disable birthday alerts or even disconnect their Facebook account from the BlackBerry Calendar app.

Facebook for BlackBerry v3.2 also brings more colorful, stylized icons, replacing the generic profile icon with the user's current Facebook profile photo. In addition, users can view information about an event, post a message to the event's wall, view profiles of invited guests and receive related notifications.

Facebook touts 543 million mobile monthly active users, up 67 percent over a year ago. Close to 60 percent of its total userbase now accesses the platform via mobile device. "On average, mobile users are around 20 percent more likely to use Facebook on any given day," co-founder and CEO Mark Zuckerberg recently said.

Consumer demand for BlackBerry continues to erode, however. The mobile operating system now powers just 9.5 percent of all smartphones across the U.S., down from a high of 43 percent in 2009, according to new data from research firm comScore. RIM will not launch devices running its revamped BlackBerry 10 OS until the first quarter of 2013.

For more:
- read this Inside BlackBerry blog entry

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