RIM updates Facebook for BlackBerry, tightens connection to Messenger
Research In Motion (NASDAQ:RIMM) overhauled its Facebook (NASDAQ:FB) for BlackBerry social networking application, increasing connectivity with the device maker's signature BlackBerry Messenger service.
RIM updated its Facebook application.
With the launch of Facebook for BlackBerry version 3.3, available for download from the BlackBerry World storefront, users can now discover and add BBM friends and initiate BBM chats from directly within the Facebook app. BlackBerry smartphone users can also share their Messenger PIN with their Facebook friends to determine which are also using the BBM service, then they can tap the new BBM icon to invite them to become a contact. Users may also un-friend Facebook contacts from within the app.
The revamped Facebook for BlackBerry also introduces improved access to photos. Users may browse images in a thumbnail gallery or select full-screen viewing options. The update brings higher-resolution photos and gives users the capability to share images to their device's media card.
Facebook now touts more than 604 million mobile monthly active users, up 61 percent year-over-year. RIM is looking to Facebook to boost consumer interest in the BlackBerry platform: The mobile operating system now powers just 7.8 percent of all smartphones across the U.S., down from a high of 43 percent in 2009, according to new data from research firm comScore. RIM will launch devices running its revamped BlackBerry 10 OS in the first quarter of 2013.
- read this Inside BlackBerry blog entry
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