'Robust selection' of apps will be key to enterprise adoption of smart wearables, says IDC
A key to success for smart wearable devices in the enterprise, as well as the consumer marketplace, will be a "robust selection of third-party applications," observes market research firm IDC.
In addition, smart wearables vendors will need to convince users to shift to a "new user experience," the firm says.
In the race for wearable devices, Samsung leads in terms of consumer trust, according to a survey of more than 50,000 consumers in 26 countries conducted by IDC. Samsung was ahead of Apple, Sony and Google as the most trusted brand for wearables.
Overall, the wearable computer market, a category that includes smart wearables and complex and smart accessories, is forecast by IDC to reach 19 million units shipped this year, triple the amount from last year. The market will soar to 111.9 million units shipped in 2018, a 78.4 percent compound annual growth rate.
Complex accessories, such as Nike+ FuelBand, Jawbone UP and Fitbit devices, will be the fastest growing segment. These devices operate in conjunction with smartphones, tablets or PCs.
"Complex accessories have succeeded in drawing much-needed interest and attention to a wearables market that has had some difficulty gaining traction. The increased buzz has prompted more vendors to announce their intentions to enter this market ... Most importantly, end-users have warmed to their simplicity in terms of design and functionality, making their value easy to understand and use," says Ramon Llamas, research manager for mobile phones at IDC.
Smart accessories, which allow users to add third-party apps to boost their features, are expected to surpass complex accessories in terms of shipments by 2018, says IDC.
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