'Rolling Stone' for iPad integrates iTunes previews, purchases


Rolling Stone magazine is coming to Apple's (NASDAQ:AAPL) iPad, bolstering its traditional music news, artist profiles and record reviews with direct links to the iTunes digital media storefront.

The Rolling Stone app incorporates the same content included in the magazine's print edition, adding iPad-exclusive photos. Paid Content reports that all album and song reviews as well as all music-themed articles include a link to explore corresponding samples and purchase tracks from iTunes. Readers may listen to all samples directly within the app, without opening up their iPad's media player.

The Rolling Stone app is free to download, although the digital edition will not be bundled with the print version. iPad owners may instead buy a single issue of the magazine for $4.99; a one-month subscription is priced at $1.99, with the first month free, and a one-year subscription is $19.99, also with the first month free. All subscriptions are automatically renewed until cancelled.

Rolling Stone arrives on the iPad less than two years after publisher Jann Wenner told AdAge that the magazine industry's rush to the Apple platform is "sheer insanity and insecurity and fear." At that time, Wenner also said publishing's shift to digital would span decades: "You're talking about a generation at least, maybe two generations, before the shift is decisive," he said.

For more:
- read this Paid Content article

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