Rovio integrates with Facebook for 'Angry Birds Friends'
Rovio Entertainment is rolling out Angry Birds Friends, a new version of the blockbuster physics game franchise integrated with Facebook (NASDAQ:FB) to support new social interactions.
The free, ad-supported Angry Birds Friends, optimized for Apple's (NASDAQ:AAPL) iOS, expands the core gameplay experience via weekly tournaments and daily rewards. Users also can challenge their Facebook friends to earn bronze, silver and gold trophies, talk trash and send and receive power-ups. Angry Birds Friends on mobile requires both an Internet connection and a Facebook login.
Angry Birds Friends is the eighth iOS game in the series and follows Rovio releases like Angry Birds Space and Angry Birds Star Wars. Gamers have now downloaded more than 1.7 billion Rovio titles across all platforms, and monthly active users top 263 million.
Last month, Rovio reported full-year 2012 revenues of $195 million, up from $97 million the previous year. The firm credited premium download fees, in-app virtual goods sales and advertising for driving gaming revenues, but it noted that its consumer products unit posted 2012 revenues three times greater than 2011, with licensed Angry Birds toys, clothes and board games now accounting for 45 percent of total Rovio revenues.
In March, Rovio launched Angry Birds Toons, a weekly animated series exploring the saga of the title characters and the pigs who stole their eggs. In tandem with Angry Birds Toons, Rovio introduced a new video distribution channel spanning across all Angry Birds titles.
- read this Verge article
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