Rovio launches 'Angry Birds' follow-up 'Amazing Alex'

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Rovio Entertainment is rolling out Amazing Alex, a physics-based puzzle game that extends its brand beyond the blockbuster Angry Birds franchise.

Amazing Alex's titular hero is a whiz kid with a houseful of interactive objects. Gamers are challenged to solve a series of tasks and missions by creating Rube Goldberg-like devices and chain reactions employing Alex's toys--the title includes 100 levels in all, and users can also create their own customized levels and share them with friends.

Rovio Entertainment's Amazing Alex is available for both iOS and Android.

Priced at 99 cents, Amazing Alex is available now for devices running Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android; Rovio plans to extend the title to Microsoft's (NASDAQ:MSFT) Windows Phone as well as PC and Mac in the near future.

Amazing Alex faces an uphill climb to enjoy success comparable to Angry Birds: Gamers have now downloaded Rovio's signature game more than a billion times, with the firm reporting 2011 revenues of $106.3 million, fueled by install activity as well as consumer product sales. In late March 2012, Rovio introduced Angry Birds Space, which reached the 50 million download milestone in its first 35 days of release, shattering the company's previous adoption records.

Rovio is poised to launch an animated Angry Birds series this fall, consisting of 52 short-form episodes running less than three minutes each. The company also is planning an initial public offering on the Hong Kong stock exchange sometime in 2013.

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