Rumor Mill: Apple trialing deep LinkedIn integration for iOS 7


Apple (NASDAQ:AAPL) is testing deep integration of professional networking platform LinkedIn in advance of the consumer release of its new iOS 7 mobile operating system, 9to5Mac reports.

According to developer Hamza Sood, who first discovered the LinkedIn code and text strings inside the iOS 7 beta, Apple is trialing single sign-on LinkedIn account integration similar to the operating system's existing integration with Facebook (NASDAQ:FB) and Twitter. References in the beta also indicate that iOS users will be able to efficiently post content like Web links to their LinkedIn account via share-sheet or through other iOS applications.

Sood told 9to5Mac that the iOS 7 beta is missing key pieces of code necessary for LinkedIn functionality to become active, casting some doubt over whether or not Apple will continue to develop LinkedIn integration or if it will abandon the effort prior to rolling out the finalized OS this fall. In 2010, Apple tested versions of iOS trialing Facebook integration, but the two companies did not finalize their partnership until the 2012 release of iOS 6.

At the same time, however, Apple has already announced plans to bake LinkedIn into OS X Mavericks, the next iteration of its Mac desktop platform. Mavericks will support single sign-on LinkedIn access, sharing via Safari and Notification Center-based alerts.

Apple did not respond to a request for comment.

The LinkedIn professional network now connects 200 million members across 200 countries and territories worldwide. Its mobile efforts include native applications for iOS and Google's (NASDAQ:GOOG) Android.

Apple has already announced that iOS 7 will bring integration with Yahoo's Flickr photo sharing service, video-sharing platform Vimeo and Chinese microblogging site Tencent Weibo. Apple introduced deep Twitter integration with the 2011 release of iOS 5, allowing users to sign in once to tweet directly from all Twitter-enabled apps--among them Photos, Camera and Safari--with a single tap. Facebook integration followed a year later, introducing single sign-in across all Facebook-enabled iOS apps; Apple also integrated Facebook into iTunes and the App Store, enabling consumers to "like" apps, music, TV and movies and browse friends' recommendations.

Apple unveiled iOS 7 at its annual Worldwide Developer Conference earlier this month. Among the biggest changes in iOS 7 is the elimination of skeuomorphism, the longstanding iOS design aesthetic that leverages real-world images and metaphors like linen-textured gray backgrounds, wooden bookshelves and spiral-bound notebooks. The revamped OS also signals the launch of multitasking for all apps, AirDrop wireless file sharing, revamped Siri voice controls and the iTunes Radio streaming music service.

For more:
- read this 9to5Mac article

Related articles:
Report: Apple's iOS 7 redesign still in flux, major revisions likely before release
Apple CEO Cook: New iOS 7 is the 'biggest change to iOS since the iPhone'
Apple promises next version of iOS will launch at WWDC 2013
LinkedIn revamps iPhone, Android apps with new personalization features
Report: LinkedIn acquiring Pulse newsreader app