Salesforce.com leverages HTML5 to bring apps to touchscreen devices
Salesforce.com is putting HTML5 at the top of its mobile strategy with a new product called Touch.Salesforce.com that is designed to automatically offer its applications to any touchscreen device.
Salesforce.com announced the product today during its annual Dreamforce conference in San Francisco.
"They can access all the data, and all the customizations they've done in Salesforce.com come through," Al Falcione, vice president of product marketing, told IDG News Service. The company said its own core application, along with custom applications built natively on the Force.com platform, will be compatible with the new service.
HTML5 is designed to enable developers to write Web-based applications once and port them across a variety of devices. HTML5 is now supported by most newer-model smartphones and tablets.
While Salesforce.com is still making dedicated native applications for various mobile operating systems, the company see value in HTML5's cross-platform adaptability for its core applications, because customers tend to make changes to the software, and they don't want to continually download new versions, Falcione said.
Native mobile development works better for single-purpose types of applications, he added.
Touch.Salesforce.com will be available early next year. Pricing hasn't been determined, Falcione said.