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Samsung adds PayPal support to simplify mobile app purchases

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Samsung Electronics is now accepting PayPal as a payment option across its mobile ecosystem, allowing users to securely purchase applications, e-books and multimedia content from the Samsung Apps and Samsung Hub storefronts in a matter of seconds.

"Samsung Apps and Samsung Hub consumers can simply authenticate with PayPal to make a purchase," says PayPal VP of Global Product Solutions Carey Kolaja. "In a few seconds, they can start downloading their favorite TV show or book without the burden of entering their credit card or address information."

Moving forward, third party developers selling their software and services via Samsung Apps may select PayPal as a payout option. Samsung Hub also offers PayPal payouts in nine international markets including the United Kingdom, France, Germany and Spain; PayPal will extend Hub payouts to the United States in the near future, Kolaja said.

Samsung is the world's largest Android device maker. Samsung Apps (which offers applications expressly optimized for the company's Android phones) and Samsung Hub (which sells movies, books, TV shows and other content through a "Samsung Account") offer consumers an alternative to Google (NASDAQ:GOOG) Play and Amazon (NASDAQ:AMZN) Appstore for Android, which drive the majority of Android downloads.

eBay-owned PayPal is expected to handle around $20 billion in mobile transactions this year, up from $14 billion a year ago and increasing from just $141 million in 2009. In May, the firm unveiled a revamped version of its Log In commerce identity system optimized for mobile devices: Log In with PayPal--formerly known as PayPal Access--encompasses consumer and merchant features including account creation tools, user identification, shipping information, payment details and checkout functionality. In addition to improving the customer experience, Log In with PayPal promises to increase conversion, reduce checkout abandonment and deliver more personalized shopping options.

PayPal's standalone applications for Android and Apple's (NASDAQ:AAPL) iOS enable consumers in close to 125 international markets to make payments at restaurants, stores and other businesses. Users may also send and request funds, browse nearby offers and order food ahead of pickup. The company's mobile efforts also include PayPal Here, which enables small businesses and other users to process credit and debit transactions by swiping cards through a dongle that attaches to their smartphone or tablet.

For more:
- read this PayPal Forward blog post

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