Samsung bests Apple as top enterprise smartphone vendor, judges ABI

BlackBerry battles with Nokia for third spot in enterprise smartphone market
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Samsung is the top vendor when it comes to enterprise smartphone offerings, edging out Apple for the honor, says ABI Research.

ABI ranked nine smartphone vendors based on 18 enterprise-friendly criteria, including workspace management solutions, partnerships and business customer adoption.

Samsung beat out Apple by less than a single point because it has a large and diversified partner network and it was the first Android vendor to provide an integrated enterprise solution. In addition, Samsung performed well in terms of innovation and security, notes ABI.

Apple scored big based on popularity--its iPhone is the most activated device within enterprise mobility management/mobile device management platforms, explains ABI.

Surprisingly, BlackBerry is hanging tough, edging out Nokia for the third spot, despite its financial troubles and decision to throttle back on smartphone production. BlackBerry impressed ABI researchers with its innovation and world-class enterprise security provided by its BES platform. ABI boldly predicts that BlackBerry will regain market share and improve its ranking. With fresh capital from Microsoft, Nokia is expected to gain market share as well.

"There are two sets of OEM battles that need to be watched closely: Apple and Samsung and Nokia and BlackBerry. Apple and Samsung are quite interesting considering Apple's smartphone innovations drove its lead in the enterprise over Samsung. But Samsung has learned quickly and has stolen the innovator role from Apple," comments ABI senior analyst Jason McNicol.

"With the maturing of the smartphone market, we expect OEMs to increasingly broaden their enterprise offerings. The result is that the rankings earned by Samsung, Apple, and BlackBerry will both shift and be challenged as enterprise becomes more reliant on mobile devices, apps, and services," adds ABI practice director Dan Shey.

For more:
- see ABI's release

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