Samsung to give away new Jay-Z album via special Galaxy app
Samsung Electronics will give away 1 million copies of hip-hop icon Jay-Z's new album Magna Carta Holy Grail, launching a limited-edition application available to Galaxy device users 72 hours prior to the record's official release date.
Samsung will offer Magna Carta Holy Grail free to the first million Samsung Galaxy S III, Galaxy S4 and Galaxy Note II owners who download the app beginning at 12:01 a.m. ET on July 4, The Wall Street Journal reports, noting the manufacturer is paying $5 for each of the albums it gives away. It is unclear how Samsung will distribute the app, or if it will offer premium downloads once consumers have snapped up the first million copies. Neither Samsung nor Jay-Z responded to requests for comment.
The New York Post first reported on the Samsung/Jay-Z agreement earlier this month, indicating the deal is worth as much as $20 million: "You can speculate that he'll want to develop some kind of new music-streaming service to promote his acts and music on mobile devices," a source said. Samsung and Jay-Z officially confirmed their fledgling partnership Sunday night with a three-minute commercial aired during the second quarter of Game 5 of the NBA Finals--days earlier, the rapper posted a photo of a Samsung smartphone on Twitter, telling followers to "tune in" to the game.
For Jay-Z, the Samsung deal offers a multi-platform promotional opportunity but also guarantees $5 million in record sales prior to Magna Carta Holy Grail's official retail launch. The Wall Street Journal adds it is unclear whether Nielsen SoundScan will count Samsung's purchases in its sales totals.
The partnership also boosts Samsung's visibility in the increasingly competitive mobile music segment. In recent weeks, Google (NASDAQ:GOOG) launched Play Music All Access, a streaming music service offering personalized recommendations, featured content and music tailored to users' collections and previous listening behavior. Last week, Apple (NASDAQ:AAPL) responded with its own iTunes Radio, which lets iOS device owners access more than 200 Apple-curated featured stations or to create their own stations based on favorite artists and songs.
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