Santa Claus is coming to town


2012 has been a heady year for mobile IT. The BYOD phenomenon became a reality for most enterprises this year.

According to a recent survey by the Economist Intelligence Unit on behalf of Cisco, more than 90 percent of companies with over $1 billion in revenues allow personal mobile devices, such as smartphones and tablets, to access corporate networks and data. That is a staggering figure.

Smartphones are not just useful office tools; they are also a way to track Santa Claus on Christmas Eve thanks to Google.

"While millions of people eagerly await Christmas Day, Santa and his elves are keeping busy at the North Pole. They're preparing presents, tuning up the sleigh, feeding the reindeer and, of course, checking the list (twice!) before they take flight on their trip around the world," wrote Brian McClendon, vice president of Google Maps and Google Earth, in a blog.

This year, Google (NASDAQ: GOOG) will provide minute-by-minute tracking of Santa and his reindeer via Google Maps using a new route algorithm developed by Google's developer elves. Since 2004, Google has tracked Santa via Google Earth, but this year you will be able to follow him on Google Maps as well starting at 2:00 a.m. Pacific Standard Time on Christmas Eve.

"In addition, with some help from developer elves, we've built a few other tools to help you track Santa from wherever you may be. Add the new Chrome extension or download the Android app to keep up with Santa from your smartphone or tablet. And to get the latest updates on his trip, follow Google Maps on Google+, Facebook and Twitter," explained McClendon.

I know what you are thinking. What does this have to do with mobile IT? Well, Santa Claus runs arguably the largest toy manufacturing and distribution business in the world. And he uses a smartphone (not mentioning any brands) to navigate to all the houses, maintain his list of naughty and nice children (which he updates continuously), and communicate with his elves back in the North Pole production facility.

While Santa is busy working on Christmas Eve, we at FierceMobileIT will be taking a publishing holiday next week. Our last issue will be sent out this Friday. Look for your next issue of FierceMobileIT on January 2, 2013. Happy Holidays! - Fred