SAP launches new version of Afaria MDM platform

Update enhances iOS, Android device management and enterprise mobile app portal

A new version of SAP's Afaria mobile device management platform, which enhances iOS and Android device management and the platform's enterprise mobile app portal, is being released today.

The latest version of the Afaria platform, which SAP acquired when it purchased Sybase in 2010, includes deeper directory integration, enhanced email access control and device remediation, and expanded PKI certificate management.

In addition, SAP enhanced the enterprise mobile app portal by providing a "familiar landscape" that can be branded to a company while guiding and instructing users how to leverage the most beneficial mobile applications that apply to their role.

"We are making a huge improvement to our enterprise app portal. It provides users a rich, app-store like experience within their mobile device management solution," said Bryan Whitmarsh, senior director on the solution management team at SAP.

"When a company makes a large investment in a mobile application, if the users aren't able to use that app, then there is going to be a problem. They will not be able to leverage that investment," Whitmarsh told FierceMobileIT.

Also, Afaria is adding Samsung SAFE security support for Android devices, as well as iOS enhancements that provide greater jailbreak detection for Apple (NASDAQ: AAPL) mobile devices.

In its recent mobile enterprise management software market analysis, IDC noted that SAP is the market leader with a 16.4 percent market share. It also found that companies like MobileIron, AirWatch, Good Technology, Fiberlink, and Zenprise are gaining with triple digit revenue growth over the last couple of years.

IDC predicts that the MEM market will increase at a 31.8 percent compound annual growth rate, reaching $1.8 billion by 2016.

For more:
- see SAP's release
- download IDC's market report

Related Articles:
Dell to launch mobile management appliance in January
Survey: Mobile device availability seen as top trend affecting enterprise competitiveness