Scan lands $1.7M to expand QR code interactions
Mobile marketing startup Scan has secured $1.7 million in seed funding to fuel product and market development of QR codes, Near Field Communications, image recognition and other interactive mobile technologies. Menlo Ventures led the round, with participation from Google (NASDAQ:GOOG) Ventures, Charles River Ventures, Yuri Milner's Start Fund, Social + Capital Partnership, Transmedia Capital and Ludlow Ventures. A handful of angel investors also contributed.
Scan's free application enables consumers to learn more about the products that interest them by scanning QR codes and barcodes via a smartphone camera. Unlike rival apps, Scan does not require consumers to snap photos or press buttons to access data embedded in product codes. More than 10 million iPhone and Android smartphone owners across 77 countries worldwide have downloaded Scan since the app launched a year ago.
In conjunction with the funding announcement, Scan is introducing Scan Pages mobile websites, which are accessible via custom QR code or short URL. Scan Pages offer businesses and individuals the tools to build mobile websites featuring brand information, social media, videos, blogs and calls to action--Scan also supplies data on how many times the code is scanned, from where and related user metrics. Scan adds that partners including Barneys New York and pop sensation Lady Gaga are already using Scan Pages to engage with customers and fans.
- read this release
Special Report: Are 2D barcodes worth the hype?
AT&T: 90% of marketers will expand mobile programs next year
Forecast: Mobile retail marketing spending to reach $15B in 2012
IBM: Mobile retail traffic to double during 2011 holiday season