Shazam poaches BBC exec Danker to spearhead product expansion

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Shazam has hired Daniel Danker to fill its newly created Chief Product Officer position. Danker previously served as the BBC's General Manager of Programmes and On Demand, where he led strategy and delivery of the broadcaster's iPlayer, iPlayer Radio and Red Button products.

Daniel Danker

Daniel Danker

In his new role, Danker will lead expansion of the Shazam TV second-screen service, which leverages prompts integrated into television programs and commercials to urge consumers to access additional content and information via the Shazam mobile app. First launched in the U.S. in 2011, Shazam for TV now extends across programming on 160 television channels; content partners include Fox's American Idol and HBO's Girls, while brand partners include Pepsi, Toyota, Barclays and Sony Entertainment.

Danker also will oversee app development for smartphones, tablets and other connected devices across all major platforms and will work with major social networks like Facebook (NASDAQ:FB), Twitter and Google+ (NASDAQ:GOOG).

The free Shazam mobile application pinpoints entertainment content from any source, regardless of ambient noise. After users hold their handset to the audio feed for a few seconds, the clip is run through the company's database to find an exact match. Last month, Shazam eclipsed the 300 million worldwide user milestone.

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