Shazam revamps app for iOS 7, names ex-Hulu exec McGurn as chief revenue officer


Shazam is rolling out an overhauled version of its media discovery application optimized for Apple's (NASDAQ:AAPL) new iOS 7, slated for release to consumers later today.

The free Shazam mobile application pinpoints entertainment content from any source, regardless of ambient noise. After users hold their handset to the audio feed for a few seconds, the clip is run through the company's database to find an exact match. Originally optimized for music discovery, Shazam has over time expanded into second-screen services, leveraging prompts integrated into TV programs and commercials to urge consumers to access additional content and information via mobile device.

The new Shazam for iOS version 7.0.0 brings a more streamlined UI complementing the sleek, flat aesthetics introduced in iOS 7. Users may now mention friends and locations when sharing Shazam discoveries to Facebook (NASDAQ:FB), explore their most recent tags and purchase those tracks with a single tap, and buy multiple songs at once from the app's Explore charts. Shazam also promises improvements to its media recognition technology.

In related news, Shazam named Kevin McGurn as its new chief revenue officer. McGurn--who previously served as senior vice president of ad sales at digital video service Hulu--will focus on accelerating Shazam's revenue growth by driving television and mobile advertising sales and expanding the firm's partnerships.

Shazam now supports more than 375 million users in more than 200 countries. The app adds more than 2 million new users each week. In July, América Móvil, the Latin American telecommunications provider led by Mexican magnate Carlos Slim, invested $40 million in the Shazam platform.

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