Shazam: Rihanna, Gotye top 2012's most-tagged artists


Shazam users tagged Rihanna more than any other recording artist in 2012, with hits like "We Found Love" and "Talk That Talk" accounting for 15 million tags this year, ahead of pop chart rivals like Gotye, David Guetta, Adele and Maroon 5.

Gotye's blockbuster "Somebody That I Used to Know" topped the list of the year's most-tagged songs across Shazam's mobile platform at 14.9 million worldwide. Fun.'s "We Are Young" followed at 8.1 million, trailed by Guetta's "Titanium" at 5.8 million, Carly Rae Jepsen's "Call Me Maybe" at 5.7 million and Flo Rida's "Good Feeling" at 5.1 million. Shazam adds that 130 songs generated more than a million tags across its worldwide charts, three times the number that reached the milestone in 2011.

  Shazam's Top Tagged Artists    
# World U.S. UK
1 Rihanna (15.1M tags) Rihanna Gotye
2 Gotye (14.5M tags) Gotye Rihanna
3 David Guetta (13.7M tags) Fun. Fun.
4 Adele (12.1M tags) Adele Flo Rida
5 Maroon 5 (9.9M tags) Flo Rida Alex Clare

Shazam credits television advertising exposure for fueling consumer interest in many of 2012's biggest hit records, noting that Alex Clare's "Too Close" flew under the radar until Microsoft (NASDAQ:MSFT) began using the track in March in tandem with its Internet Explorer 9 campaign. "Too Close" ultimately generated 4.9 million Shazam tags in the months to follow. Other beneficiaries of TV exposure include Beach House's "Take Care" (spotlighted in the Fox sitcom The New Girl), Nero's "Promises" (featured in commercials for HP Beats) and Kate Bush's "Running Up That Hill" (part of the 2012 London Olympics closing ceremony).

Based on Internet hype and other metrics, Shazam predicts 2013's breakout acts will include French Montana, Bei Maejor, Aluna George and Angel Haze. A year ago at this time, Shazam correctly forecasted the chart ascendance of Frank Ocean, Michael Kiwanuka and Lana Del Ray.

The Shazam mobile application identifies music, broadcast media and television advertising--users hold their handset to the audio feed, and the app captures a clip that is run through the company's database to find an exact match. More than 250 million in 200 countries now use the Shazam service, with another 2 million new users signing on each week.

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