Shazam touts faster tagging, sharing via Android Beam


BARCELONA, Spain--Mobile discovery solutions provider Shazam announced a dramatic performance upgrade for its signature media tagging application, promising users query results in as little as one second.

The Shazam mobile application identifies music, broadcast media and television advertising--users hold their handset to the audio feed, and the app captures a clip that is run through the company's database to find an exact match. According to Shazam, the revamped solution leverages a new algorithm enabling consumers to pinpoint entertainment content in a fraction of the time previously required. Shazam plans to roll out the speed enhancements across all major platforms in the weeks ahead, beginning with the latest version of its app for Google's (NASDAQ:GOOG) Android mobile operating system.

Shazam adds its Android app now integrates the Android Beam content sharing technology, enabling consumers to hold Near Field Communications-enabled smartphones back-to-back to transmit their favorite tags from one device to the other. The Beam technology is slated for inclusion on all NFC devices running Android 4.0, a.k.a. Ice Cream Sandwich. Shazam notes that Beam support will go live as part of a major Android app update coming within the next several weeks.

More than 180 million consumers across 200 countries now use the Shazam service. The service welcomes an average of 1.5 million new users every week.

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