Shopkick tops 3M active users, 1B in-app deals and offers viewed
Mobile retail solutions provider shopkick announced that its location-based rewards application now touts 3 million active users just over a year after the solution first launched.
The free shopkick app, which is available for devices running Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android, offers rewards points called "kickbucks" to smartphone users who enter traditional brick-and-mortar stores, scan consumer goods and make purchases. Consumers can redeem kickbucks to claim prizes like gift cards, movie tickets and iTunes downloads. According to shopkick, users have viewed more than billion deals and offers within the app, with walk-ins to partner stores reaching 5 million in December 2011, doubling over a four-month span. In addition, users have scanned 10 million products.
Shopkick reports that its average user is 30 years old, with less than 8 percent of all users younger than 18. Women make up 64 percent of shopkick users; more than half of those women have children.
Shopkick now spans 4,000 individual stores across multiple retail chains--in addition, 250 malls across the U.S. have deployed the technology. Marquee merchant partners including Macy's, Target, Best Buy, Crate and Barrel, West Elm and The Sports Authority; brand partners feature Disney, Levi's, Kraft Foods, Procter & Gamble, Hasbro and Unilever.
Late last year, shopkick partnered with Visa to offer cardholders rewards points at the point of sale. The two firms launched "Buy and Collect," offering kickbucks when shoppers use their Visa credit or debit card at participating retailers including Toys "R" Us, Old Navy, Wet Seal, American Eagle, Simon Malls and Arden B.
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