Snapchat for iOS revamp adds swipe navigation, in-app profiles
Snapchat released version 5.0 of its popular photo sharing service for Apple's (NASDAQ:AAPL) iOS, dramatically overhauling the app's user interface.
Snapchat enables users to capture photos (a.k.a. "snaps") and clips with their smartphone, overlay a text message and transmit the image to friends. Content is available to the recipient for a pre-determined viewing period between just one and 10 seconds, and then it is permanently deleted from both smartphones and from Snapchat's servers. Users now send 150 million snaps each day, up from 60 million in February--by comparison, Facebook (NASDAQ:FB)-owned Instagram generates 40 million photos daily.
The revamped Snapchat for iOS offers new swipe navigation to simplify access to core features like camera and inbox, as well as support for sending snaps directly from the phone's address book. The overhaul also brings in-app profiles, double-tap reply mode and a redesigned Find Friends panel.
Snapchat has not indicated when it will roll out the new UI changes to its app for Google's (NASDAQ:GOOG) Android, although the startup has previously bemoaned the complexities of developing for the Android platform. "The Android phones that many of us use were never designed with Snapchat in mind, and that can be tough when developing a hardware-based application," Snapchat co-founder Daniel Smith wrote in a February blog post.
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