Sprint debuts NFC-based Pinsight Touch platform for payment, transit apps
Sprint (NYSE:S) introduced Pinsight Touch, an open platform enabling businesses to integrate Near Field Communications technology into their branded mobile applications.
Pinsight Touch securely stores user credentials on their mobile devices, allowing credential issuers to offer NFC-enabled apps allowing consumers to make retail payments, ride public transit systems or open hotel room doors by tapping their smartphone at designated NFC readers. Sprint subscribers with Pinsight Touch-enabled phones can turn on NFC credential usage by saying "Yes" to an opt-in question from any issuer application, the carrier said, making it easier for consumers to adopt NFC and giving issuers greater control over customer authentication and acquisition within their existing apps.
Sprint is rolling out Pinsight Touch in partnership with credential management solutions firm Sequent Software, whose patented technology allows all cards and credentials in the secure element to work across all approved apps and mobile devices. Sprint also is linking Pinsight Touch to its Pinsight Media+ targeted advertising service, which aggregates anonymous information about opt-in subscribers' location and mobile device activities and delivers targeted ads across operator-owned and third-party properties.
Sprint served more than 53 million customers at the end of the second quarter of 2013. The carrier launched Pinsight Media+ in 2012 in partnership with mobile advertising services provider Amobee. This spring, Sprint acquired mobile software development and distribution firm Handmark and its OneLouder social media apps and ad unit, stating it will leverage their respective assets to expand the Pinsight Media+ effort.
Earlier this year, Sprint also teamed with European communications giant Telefónica to create a multinational mobile advertising network reaching more than 370 million subscribers across the U.S., U.K., German and Brazilian markets.
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