Sprint inks content billing deal with NuWin


Sprint Nextel (NYSE:S) will use new billing technology from NuWin Enterprises to more easily bill for mobile content services and applications. Specifically, the carrier said it plans to use the technology to on-board new vendors to its billing platform.

The news coincides with the launch of NuWin's Billing Mediation Platform, which the company said it "designed to allow carriers to leverage their valuable billing assets to develop specialty storefronts that can target specific demographics with content and applications that are relevant to customers." The company said carriers can use its BMP to create business-focused app stores and sell content and apps to various niche markets.

NuWin said its BMP allows carriers to sell apps and content through three different sales channels--the carrier direct sales channel, the developer's sales team or through a third party business solution catalog. NuWin said its platform can support a range of content through mediums including mobile, PC or TV.

Sprint isn't the only carrier investing in the sale of applications and services. Verizon Wireless (NYSE:VZ), for example, has launched its own app stores for both consumers and business. More recently, Verizon partnered with on-demand gaming platform Exent to introduce GameTanium, a new subscription service offering unlimited monthly access to more than 100 Android titles.

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