Sprint, Quixey partner to simplify app discovery


Sprint Nextel (NYSE:S) and app search engine Quixey have partnered to integrate Quixey technology into the carrier's Sprint Zone and the Sprint Digital Lounge in an effort to encourage app discovery.

Quixey will power Sprint customers' app searches, allowing users to describe and find apps based on their preferences. Currently the technology is limited to Android apps.

"The easiest way for us to recommend an app is through a search," said Quixey's founder and CEO, Tomer Kagan, in an interview with FierceMobileContent. Kagan added that the Quixey engine is a learning system and improves as users interact with it. However, he cautioned, "we also keep user privacy to the max. We don't maintain any identifiable user information."

Sprint is Quixey's first major U.S. carrier partner. "We do work with other carriers," Kagan said. He declined to name them, but said most are overseas. "For us, working with Sprint will be about learning. Every carrier has their own sort of style."

Sprint Zone allows Sprint customers access to find new entertainment content and manage their device. The addition of Quixey could help make Sprint Zone a central hub for Sprint users by bringing together device management and app discovery into one portal.

The Sprint Digital Lounge lets users discover new ringtones, TV and radio shows, music and apps. The carrier's partnership with Quixey gives users easy access to tailored apps. Once a user selects one of these apps, he or she will be sent a text message with a link to download the app via Google (NASDAQ:GOOG) Play.

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